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The Observer is always in search of new things


The Observer is always in search of new things. As a Observer you should question existing practices. What problem must be solved? What assumptions should be updated? What is no longer true? In order to build ideas you first need to gather facts and knowledge. “It’s always been done like this” is not a good reason for Observer.

Read about all 4 roles here.
Buy the Observer poster here.

The perfect time to start your business is in your 40s or 50s


The perfect time to start your business is in your 40s or 50s.

A recent study found the most successful entrepreneurs tend to be middle-aged - the average startup founder was 45 years old when he or she founded the most successful tech companies. A 50-year-old entrepreneur is almost twice as likely to start an extremely successful company as a 30-year-old.

One key factor is the difference between ideas and execution - it's much harder to execute well when you have limited experience.

So, if you're in your 40s and you want to start a business, do it. If you're in your 50s, do it.

Read more about the study here.

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